Theatre can be (and should be) many things. I got my fair degree of mocking whilst doing my MA for the fact that I adore Stoppard and Shakespeare (and have a deeply unfashionably in new work circles penchant for David Hare). I have loved (and cried at) many a musical. In 2010 I fell in love with Mike Bartlett and Belt Up and Little Bulb and Bryony Kimmings and Daniel Kitson and the TEAM and Stan's Cafe. My ultimate favourite show of the year was the one man Invisible Atom (just edging in front of the epic Earthquakes in London). The shorthand version of this: I'm less biased about theatre sub-genres than a lot of theatregoers (and certainly a lot of makers).
But - and this is my big but - I have to care about why you're putting on this play now. And the reason might be as simple (or as big) as this will transport and suprise and delight you. But there's got to be a reason. Otherwise - why should I care? And, moreover, I'm going to sit there going YOU ARE SPENDING MONEY ON THIS?
[As a totally superficial footnote, probably as a result of the fact that we should go to the theatre less, I have an ongoing debate with some friends about which theatre has the best looking ushers. Two words: Old Vic]