Today is also notable for the fact that it is first day of Edinburgh Fringe proper. The main thing that makes me realise this is the volume of people who have appeared. Walking down to Princes Street I actually experienced something akin to Oxford Street Rage, which is neither attractive nor desirable. Particularly when this is only going to get worse.
Also - there has been an equivalent swell of people I can identify as being show tribes. At this stage they are identifiable as:
Packs wearing show t-shirts or, for the more weather conscious, hoodies. Invariably these are either University students or from North America. I do not know what this says about either group’s mindset but whatever that mindset is it involves branding.
Questionable costume brigade. Full stage makeup offstage and during the day. A man dressed in full Elizabethan women’s clothing. A man in a Borat mankini standing outside John Lewis (or, at least, I hope this man was part of a show or, at 6.00pm on a Friday, Edinburgh, I have to ask you questions).
Flyering Crew. This time not just the people who are being paid to flyer by the bigger venues, but people who are not being paid at all and are flyering to avoid losing their shirt as well as their overdraft function. Only, on day one, there isn’t yet the urgency and every person is a potential audience member as opposed to someone who is yet another reason why you will be living on baked beans for the rest of 2010.